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Zhang, W., Johnson, T. J., Seltzer, T., Bichard, S. L. (2010). The Revolution Will be Networked. The Influence of Social Networking Sites on Political Attitudes and Behavior. Social Science Computer Review 28 (1), 75-92

Social networking is a phenomenon of interest to many scholars. While most of the recent research on social networking sites has focused on user characteristics, very few studies have examined their roles in engaging people in the democratic process. This paper relies on a telephone survey of Southwest residents to examine the extent to which reliance on social networking sites such as Facebook, MySpace and YouTube has engaged citizens in civic and political activities. More specifically, this study looks at the extent to which social networking sites influence political attitudes and democratic participation after controlling for demographic variables and the role of interpersonal political discussion in stimulating citizen participation. The findings indicate that reliance on social networking sites is significantly related to increased civic participation, but not political participation. Interpersonal discussion fosters both civic participation and political activity. Implications of the results for democratic governance will be discussed.

Authors

Zhang, Weiwu

Research: His current research interests include the role of media and interpersonal communication in citizen engagement/civic competence and the relationship between public relations and news framing. His work and co-authored work appear in such journals as The Review of Communication, Journal...

Johnson, Thomas J.

Thomas J. Johnson (B.S., California Polytechnic State University, M.S., Iowa State University, Ph.D., University of Washington) comes to the Texas Tech College of Mass Communications from Southern Illinois University at Carbondale where he was a full professor in the School of Journalism and...

Seltzer, Trent

Research: Dr. Seltzer's research has appeared in Public Relations Review, the Journal of Public Relations Research, the Public Relations Journal, the Journal of Sports Media, and the International Journal of Sport Communication. He has presented at the annual conferences of the Association for...

Bichard, Shannon

Research: Dr. Bichard is the author or co-author of 31 conference papers, 14 refereed publications, two book chapters and participates in several grant opportunities. Her research interests include public opinion research, advertising, consumer behavior, as well as the scholarship of teaching. Her...

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